The Technique Rebrand

Logo, Masthead, Layout, and Website Complete Redesign - Branding
Fall 2024 - Spring 2025
Overview
In the fall of 2024, The Technique saw unforeseen challenges with our printing company. Due to this, we were forced to reduce from
a weekly printing schedule to five in that semester. In the time that we had a reduced schedule, I was tasked to oversee and complete
a full redesign of our brand identity.
The Message
Wanting to assert ourselves in a more professional light,
The Technique strived to move away from a brand image closely tied to The Institute and its colors to one with a more minimal look. The campanile seen in our new materials represents a strong landmark seen from our windows in the student media office.

The Rebrand

The Original Design

Christine Gibbeum Lee
Emaillinkedin